Yesterday I had the pleasure of attending the Telx Marketplace LIVE conference held at the TimesCenter ?in New York City. It was an impressive event that brought together leaders across various technology industries, including cloud computing providers, service providers, capital markets firms and media and entertainment companies. In addition to an open exhibition floor, there were dynamic panel presentations from experts that heightened the audience?s awareness of just how much technology is shifting today?s cultural and business landscape.
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One notable panel was around Cloud Strategy & Business Value, which was moderated by analyst David Card of GigaOM Pro. Structured around the notion that no technology makes sense without business rationale, panelists from HMG Strategy Group, Bloomberg, CA Technologies, Telx and Amsix shared their insight into why cloud should not just be considered for its cost savings but also for its business agility. Inevitably the conversation transitioned towards predictions for cloud, wherein each expert provided some stirring insight. For instance, Ravi Rajagopal, VP Cloud Strategy & Solutions, CA Technologies suggested that cloud, unlike many other successful technological enhancements, was never a science; rather it was born as an opinion-based phenomenon that has transitioned into one that is structured-based. Therefore, in order for cloud computing to sustain in the business world, it needs to become both mainstream and strategic. In this same vain, companies need to build comprehensive and dynamic cloud business models incorporating all data points in order to track its success and justify its deployment. There was also talk around the role of IT within the proliferation of cloud, with Hunter Muller, President? & CEO, HMG Strategy, suggesting that the proliferation of cloud computing means IT employees everywhere should proudly ?wear a badge? because they are the only corporate employees to truly have insight into the goings on across the entire network. Therefore, Muller suggested IT needs to now step into the role of being a business leader and should learn to innovate the business model going forward.
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Another exciting panel session was about the Future of Digital Media, moderated by analyst Billy Pidgeon at Inside Network Research featuring our client Jonathan Wood from Interxion. After hearing from experts at Netflix, Microsoft, Telx and The Associated Press, we should all be very excited about what is to come in the digital media space. I won?t spoil all of the fun, but one glimpse into the future came from Ken Kajikawa, General Manager of?Digital Media at?Telx, who demonstrated the next big thing in multi-screen environments: he put on a headset that would allow one to watch a TV broadcast, speak on the phone and connect to another device- all at the same time- very similar to the Google Glass augmented reality head-mounted display that is soon to be released (but much cheaper!) Greg Rivera, Regional Director of?Xbox Advertising Sales at Microsoft also spoke about the imminent ?2 way television?, which will allow an audience to impact the plot of the show, similar to the interactive experience one would gain from playing a video game. Clearly there will be a blurring of lines of?all types of digital media in terms of the various services and how they are offered. And tying all these innovations together was the insight from data center providers Interxion and Telx who discussed the importance of having robust and resilient IT infrastructure to ensure the highest quality of consumer experience amid these advancements.
One of the most valuable takeaways came from Hunter Muller, who emphasized the benefit of events like Telx Marketplace Live for attendees. Recognizing the immense talent that was in the room, especially given many competitors amicably united for the day, he encouraged all of us to continue to network, form connections and to become truly well-versed in the technology that is shaping our world- as this will not only launch careers but will also spur the innovation and creation necessary to drive the industry forward.
For more information on yesterday?s event, see http://www.telxmarketplacelive.com/.
Source: http://www.marchpr.com/blog/2012/11/takeaways-from-the-telx-marketplace-live-conference-2012/
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