bloggervalley: AdSense Adds Link Unit Ad Previews For Higher CTR

Google recently updated their Adsense link units to include thumbnails in the ad pages? in order to improve publishers' performance. From now on link unit ad pages will show previews of advertisers' landing page in addition to the usual text links. Tests conducted by Google showed thumbnail images generated higher CTR (Click-Through Rates), leading to increased publisher revenue and more conversions for advertisers.

This update is available to all publishers except publishers in any of these countries:

• Austria, Brazil, China, Germany, Indonesia, Mexico, Pakistan, Philippines, Poland, Saudi Arabia, Switzerland and Turkey.

and publishers in any of these site verticals:

• Arts & Entertainment, Astrology & Divination, Biographies & Quotations, Body Art, Bollywood & South Asian Film, Cards & Greetings, Casual Games, Celebrities & Entertainment News, Christmas, Clip Art & Animated GIFs, Computer & Video Games, Crafts, Dating & Personals, Email & Messaging, Family-Oriented Games & Activities, Hair Care, Homemaking & Interior Decor, Humor, Maps, Mathematics, Men's Interests (Mature), Music Streams & Downloads, Online Games, Online Goodies, Online Image Galleries, Online Video, Photo & Video Software, Skins Themes & Wallpapers, Time & Calendars and Webcams & Virtual Tours.

Source: http://bloggervalley.blogspot.com/2013/04/adsense-adds-link-unit-ad-previews-for.html

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