What is Web? | ASPA Mail

You may possibly have heard about WEB 2.0 but maybe you believed it was some groovy new toy that would go by the way like lots of them do. Instead it is a radical change in how the Internet works. And to a Web retailer or merchant such as you and I, it represents a solution to one of the toughest problems we face in staying in touch with our shoppers.

The reason WEB 2.0 is going to come to the rescue in saving us from our email deliverability issues lies in how it basically changes the way people use and view the Net and net communications particularly. Before WEB 2.0, if you wished to communicate with your clients, you had to take the communication to them. Thus you put together an email that you sent out via a mass mailing or employing a service and you was hoping that you would hear back from some share of your clients about this most recent promotion.

To a significant extent under that system, you never knew if the purchaser got your email or if they made use of what you have got to offer thanks to the email you spent money to send out. But a bigger problem that has grown bigger with each year that goes by is that spam and spam filter software that is intended to protect people from the potentially dangerous effects of spam also have made a huge problem of email delivery verification for online merchants to deal with.

As long as the formula is that the merchant must take selling to the customer, targeted email marketing delivery Problems will be the bane of the internet merchant?s existence. That is why WEB 2.0 is going to come to the rescue by changing the basic assumption of how we communicate to consumers. With WEB 2.0, you now do not have to take promoting to the shopper because the way the net now works is customers come to you where you can interact and market to them dynamically on your internet site where they might hang out for extended periods of time.

WEB 2.0 and how it functions may be seen in some of the most explosive new net services of the last 5 years including YouTube, Facebook and Wikipedia. These web sites are the 1st fruits of a redesign of the web that makes cyberspace a spot where the internet population create the content and how consumers interact on your internet site is as significant or more important than what you put online site yourself.

Website advertising will benefit from web 2.0, announces Malcom Gandison. He?s been an intenert marketing specialist for years and has a pretty good concept as regards what works and what doesn?t.

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